Privacy Policy

Last Updated: March 8, 2024

Introduction

Vertical Insure, Inc. and its affiliates (“Company” or “we“) respect your privacy and are committed to protecting it through our compliance with this policy.

This policy describes the types of information we may collect from you as a website visitor, employee, customer, business partner, lead or prospect, recipient of marketing communications, end users, and event attendees, or that you may provide when you visit the website verticalinsure.com, use our software tools, or purchase our products and services, and our practices for collecting, using, maintaining, protecting, and disclosing that information.

This policy applies to information we collect:

  • On this website.
  • In email, text, and other electronic messages between you and this website and communications sent through or in connection with our software tools.
  • Through software applications.
  • When you interact with our advertising and applications on third-party websites and services.

Please read this policy carefully to understand our policies and practices regarding your information and how we will treat it. If you do not agree with our policies and practices, your choice is not to use our website or software tools. By accessing or using our website or software tools, you agree to this privacy policy. This policy may change from time to time (see Changes to Our Privacy Policy). Your continued use of the website or software tools after we make changes is deemed to be acceptance of those changes, so please check the policy periodically for updates.

Children Under the Age of 16

Our website and software tools are not intended for children under 16 years of age. No one under age 16 may provide any information to or on the website or software tools. We do not knowingly collect personal information from children under 16. If you are under 16, do not use or provide any information on our website or through any of its features, register on the website, make any purchases through the website, use any of the interactive or public comment features of this website, or provide any information about yourself to us, including your name, address, telephone number, email address, or any screen name or user name you may use. If we learn we have collected or received personal information from a child under 16 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 16, please contact us at privacyrequest@verticalinsure.com.

California residents under 16 years of age may have additional rights regarding the collection and sale of their personal information. Please see Your California Privacy Rights for more information.

Information We Collect About You and How We Collect It

We collect several types of information from and about users of our website and software tools, including information:

  • By which you may be personally identified, such as name, postal address, e-mail address, telephone number, social security number or any other identifier by which you may be contacted online or offline (“personal information”);
  • That is about you but individually does not identify you; and
  • About your internet connection, the equipment you use to access our website or our software tools, and usage details
  • Information about the transaction when you buy a product or service from us or make an application for insurance. This includes information enabling us to provide our products and services and any policies that we have issued to you, payment card information, and information about any claims you make against them such as bank account details required to process any loss payments.

We collect this information:

  • Directly from you when you provide it to us.
  • Automatically when you use our software tools.
  • Imported into our software tools using automatic or manual methods.
  • Automatically as you navigate through the site. Information collected automatically may include usage details, IP addresses, and information collected through cookies, web beacons, and other tracking technologies.
  • From third parties, for example, our business partners.
Information You Provide to Us

The information we collect on or through our website or software tools may include:

  • Information that you provide by filling in forms on our website or software tools. This includes information provided at the time of registering to use our website or software tools, subscribing to our service, posting material, or requesting further services. We may also ask you for information when you enter a contest or promotion sponsored by us, and when you report a problem with our website or software tools.
  • Records and copies of your correspondence (including email addresses), if you contact us.
  • Your responses to surveys that we might ask you to complete for research purposes.
  • Details of transactions you carry out through our website or software tools and of the fulfillment of your orders. You may be required to provide financial information before placing an order through our website or software tools.
  • Your search queries on the website and our software tools.
  • Any account metadata imported into our software tools.
  • User accounts and profiles in our software tools.

You also may provide information to be published or displayed (hereinafter, “posted”) on public areas of the website or software tools, or transmitted to other users of the website or software tools or third parties (collectively, “User Contributions”). Your User Contributions are posted on and transmitted to others at your own risk. Although, please be aware that no security measures are perfect or impenetrable. Additionally, we cannot control the actions of other users of the website or software tools with whom you may choose to share your User Contributions. Therefore, we cannot and do not guarantee that your User Contributions will not be viewed by unauthorized persons.

Information We Collect Through Automatic Data Collection Technologies

As you navigate through and interact with our website and software tools, we may use automatic data collection technologies to collect certain information about your equipment, browsing actions, and patterns, including:

  • Details of your visits to our website and use of software tools, including traffic data, location data, logs, and other communication data and the resources that you access and use on the website or through the software tools.
  • Information about your device or computer and internet connection, including your IP address, operating system, browser type, the device’s unique device identifier, mobile network information, and your device’s telephone number.

We also may use these technologies to collect information about your online activities over time and across third-party websites or other online services (behavioral tracking). You have opt out of behavioral tracking on our website by blocking cookies and browser cookies. The information we collect automatically does include personal information. It helps us to improve our website and software tools and to deliver a better and more personalized service, including by enabling us to:

  • Estimate our audience size and usage patterns.
  • Store information about your preferences, allowing us to customize our website or software tools according to your individual interests.
  • Speed up your searches.
  • Recognize you when you return to our website or use our software tools.

The technologies We use for this automatic data collection may include:

  • Cookies (or browser cookies). A cookie is a small file placed on the hard drive of your computer. You may refuse to accept browser cookies by activating the appropriate setting on your browser. However, if you select this setting you may be unable to access certain parts of our website or software tools. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you direct your browser to our website or use our software tools.
  • Flash Cookies. Certain features of our website or software tools may use local stored objects (or Flash cookies) to collect and store information about your preferences and navigation to, from, and on our website or software tools. Flash cookies are not managed by the same browser settings as are used for browser cookies. For information about managing your privacy and security settings for Flash cookies, see Choices About How We Use and Disclose Your Information.
  • Web Beacons. Pages of our website, software tools, and our e-mails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit us, for example, to count users who have visited those pages or opened an email and for other related website or software tool usage statistics (for example, recording the popularity of certain website content and verifying system and server integrity).
Third-Party Use of Cookies and Other Tracking Technologies

Some content or applications, including advertisements, on the website or software tools are served by third-parties, including advertisers, ad networks and servers, content providers, and application providers. These third parties may use cookies alone or in conjunction with web beacons or other tracking technologies to collect information about you when you use our website or software tools. The information they collect may be associated with your personal information or they may collect information, including personal information, about your online activities over time and across different websites and other online services. They may use this information to provide you with interest-based (behavioral) advertising or other targeted content.

We do not control these third parties’ tracking technologies or how they may be used. If you have any questions about an advertisement or other targeted content, you should contact the responsible provider directly. For information about how you can opt out of receiving targeted advertising from many providers, see Choices About How We Use and Disclose Your Information.

How We Use Your Information

We use information that we collect about you or that you provide to us, including any personal information:

  • To present our website or software tools and its contents to you.
  • To provide you with information, products, or services that you request from us.
  • To provide you with notices about your account and/or subscription, including certain expiration and renewal notices.
  • To carry out our obligations and enforce our rights arising from any law or contracts entered into between you and us, including for billing and collection.
  • To notify you about changes to our website or software tools or any products or services we offer or provide though it.
  • To allow you to participate in interactive features on our website or software tools.
  • Give you notices about your account and/or subscription, including expiration and renewal notices, updates, and other information.
  • Notify you when updates are available, and of changes to any products or services we offer or provide through our software tools, including bug fixes.
  • Solicit feedback.
  • In any other way we may describe when you provide the information.
  • For any other purpose with your consent.
  • To fulfill any other purpose for which you provide it.

We may also use your information to contact you about our own and third-parties’ goods and services that may be of interest to you. If you do not want us to use your information in this way, please send an email to privacyrequest@verticalinsure.com. For more information, see Choices About How We Use and Disclose Your Information.

We may use the information we have collected from you to enable us to display advertisements to our advertisers’ target audiences. Even though we do not disclose your personal information for these purposes without your consent, if you click on or otherwise interact with an advertisement, the advertiser may assume that you meet its target criteria.

Disclosure of Your Information

We may disclose aggregated information about our users, and information that does not identify any individual, without restriction. We may disclose personal information that we collect or you provide as described in this privacy policy:

  • To our subsidiaries and affiliates.
  • To contractors, service providers, and other third parties we use to support our business.
  • To a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by us about our website or software tool users is among the assets transferred.
  • To third parties to market their products or services to you if you have not opted out of these disclosures. For more information, see Choices About How We Use and Disclose Your Information.
  • For any other purpose disclosed by us when you provide the information.
  • With your consent.
  • To fulfill the purpose for which you provide it.

We may also disclose your personal information:

  • To comply with any court order, law, or legal process, including to respond to any government or regulatory request.
  • To enforce or apply our terms of use available at https://verticalinsure.com/legal/website-terms-of-use/, or other terms of services and other agreements, including for billing and collection purposes.
  • If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of us, our customers, our employees, or others. This includes exchanging information with other companies and organizations for the purposes of fraud protection and credit risk reduction.
Data Retention

We will only retain your personal information for as long as necessary to fulfill the purposes for which it was collected. We will retain and use your personal information as necessary to comply with our business requirements, legal, accounting, or reporting obligations, resolve disputes, protect our assets, and enforce our agreements. To determine the appropriate retention period for personal information, we consider the amount, nature, and sensitivity of the personal information, the potential risk of harm from unauthorized use or disclosure of the personal information, the purposes for which we process the personal information, whether we can achieve those purposes through other means, and any applicable legal requirements. Users are not provided the capability to access application log information through the application or via request. The backup data for Vertical Insure software tools are managed by the underlying third party service provider and are not accessible to Vertical Insure directly. For personal information retained in Vertical Insure software tools (if any), Vertical Insure can remove the personal information upon your email request to privacyrequest@verticalinsure.com.

Choices About How We Use and Disclose Your Information

We strive to provide you with choices regarding the personal information you provide to us. We have created mechanisms to provide you with the following control over your information:

  • Tracking Technologies and Advertising. You can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. To learn how you can manage your Flash cookie settings, visit the Flash player settings page on Adobe’s website. If you disable or refuse cookies, please note that some parts of this site may then be inaccessible or not function properly.
  • Disclosure of Your Information for Third-Party Advertising. If you do not want us to share your personal information with unaffiliated or non-agent third parties for promotional purposes, you can opt-out by sending an email request to privacyrequest@verticalinsure.com.
  • Promotional Offers from the Company. If you do not wish to have your email address and other contact information used by the us to promote our own or third parties’ products or services, you can opt-out by sending an email request to privacyrequest@verticalinsure.com. If we have sent you a promotional email, you may send us a return email asking to be omitted from future email distributions. This opt out does not apply to information provided to us as a result of a product or service purchase, warranty registration, product service experience or other transactions.
  • Targeted Advertising. If you do not want us to use information that we collect or that you provide to us to deliver advertisements according to our advertisers’ target-audience preferences, you can opt-out by sending an email request to privacyrequest@verticalinsure.com.

We do not control third parties’ collection or use of your information to serve interest-based advertising. However, these third parties may provide you with ways to choose not to have your information collected or used in this way. You can opt out of receiving targeted ads from members of the Network Advertising Initiative (“NAI”) on the NAI’s website.

California residents may have additional personal information rights and choices. Please see Your California Privacy Rights for more information.

Nevada residents who wish to exercise their sale opt-out rights under Nevada Revised Statutes Chapter 603A may submit a request to privacyrequest@verticalinsure.com.

Accessing and Correcting Your Personal Information

You can review and change your personal information by sending an email request to privacyrequest@verticalinsure.com to request access to, correct or delete any personal information that you have provided to us. We cannot delete your personal information except by also deleting your user account. We may not accommodate a request to change information if we believe the change would violate any law or legal requirement or cause the information to be incorrect.

If you delete your User Contributions from the website or our software tools, copies of your User Contributions may remain viewable in cached and archived pages, or might have been copied or stored by other website or software tool users. Proper access and use of information provided on the website and software tools, including User Contributions, is governed by our terms of use available at https://verticalinsure.com/legal/website-terms-of-use/.

California residents may have additional personal information rights and choices. Please see Your California Privacy Rights for more information.

Your California Privacy Rights

If you are a California resident, California law may provide you with additional rights regarding our use of your personal information. To learn more about your California privacy rights, visit https://verticalinsure.com/legal/ccpa-privacy-notice/.

California’s “Shine the Light” law (Civil Code Section § 1798.83) permits users of our website and software tools that are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please send an email to privacyrequest@verticalinsure.com.

EU General Data Protection Regulation (GDPR) Compliance

If you are using the Website from the EU or where applicable EU data protection laws so provide, you may exercise the following rights regarding your personal information:

  • The right to be informed. You have the right to be informed where personal information is collected from the data subject;
  • The right to access. You have the right to request copies of your personal information (We may charge you a fee for this service);
  • The right to rectification. You have the right to request that We correct any personal information you believe is inaccurate. You also have the right to request that information you believe is incomplete be completed;
  • The right to erasure. You have the right to request erasure of your personal information, under certain conditions;
  • The right to restrict processing. You have the right to request the processing of your personal information be restricted, under certain conditions;
  • The right to object. You have the right to object to the processing of your personal information, under certain conditions;
  • The right to data portability. You have the right to request that collected personal information be transferred directly to you, under certain conditions;
  • The rights in relation to automated decision making and profiling. You have the right to not be subject to a decision based solely on automated processing, under certain conditions.

If you make a request under GDPR, We have one month to respond to you. If you would like to exercise any of these rights, please contact us at privacyrequest@verticalinsure.com.

Legal Processing Basis

There are several alternative ways in which the lawfulness of a specific case of processing of personal information may be established under GDPR. It is our policy to identify the appropriate basis for processing and to document it, in accordance with GDPR, as follows:

  • consent
  • performance of a contract
  • legal obligation
  • vital interests of the data subject
  • task carried our in the public interest
Data Security

We have implemented measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration, and disclosure.

The safety and security of your information also depends on you. Where we have given you (or where you have chosen) a password for access to certain parts of our website or software tools, you are responsible for keeping this password confidential. We ask you not to share your password with anyone. We urge you to be careful about giving out information in public areas of the website. The information you share in public areas may be viewed by any user of the website or software tools.

Unfortunately, the transmission of information via the internet is not completely secure. Although we do our best to protect your personal information, we cannot guarantee the security of your personal information transmitted to our website or software tools. Any transmission of personal information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on the website or software tools.

Google AdWords and Other Services for Remarketing

We use remarketing services to advertise on third-party websites (including Google) to previous visitors to our Website. It could mean that We advertise to previous visitors who have not completed a task on our Website, for example using the contact form to make an inquiry. This could be in the form of an advertisement on the Google search results page, a site in the Google Display Network, or another third-party site. Third-party vendors, including Google, use cookies to serve ads based on a visitor’s past visits. Any data collected by the Company will be used in accordance with our privacy policy on this page. Any data collected by a third-party will be used in accordance with such third-party’s privacy policy, such as Google’s privacy policy. You can set preferences for how Google advertises to you using the Google Ad Preferences page. You can opt-out of interest-based advertising entirely by cookie settings or permanently using a browser plugin.

Changes to Our Privacy Policy

It is our policy to post any changes we make to our privacy policy on this page. If we make material changes to how we treat our users’ personal information, we will post the new privacy policy on this page with a notice that the privacy policy has been updated. The date the privacy policy was last revised is identified at the top of the page. You are responsible for periodically visiting our website and this privacy policy to check for any changes.

Contact Information

To ask questions or comment about this privacy policy and our privacy practices, contact us at:

privacyrequest@verticalinsure.com