for event software

Create a better event experience.

Give organizers and planners access to protection without sending them outside your platform. From event liability and cancellation to ticket refund protection, your platform can support every stage of event planning through one embedded experience.

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The Challenge Today

Insurance is a necessary part of event planning – but it shouldn’t complicate it.

Planning an event means coordinating venues, vendors, exhibitors, registrations, sponsors, and attendees. When protection requires another website or a separate purchasing process, it adds unnecessary friction to an already complex workflow.

16%

Average conversion rate for event host liability

40%

Of small business event hosts go uninsured

1 in 6

Events involve incidents that could trigger insurance claims

designed for your platform

Insurance belongs where events are planned.

Your platform is where organizers manage venues, vendors, exhibitors, and attendees. Adding protection to the same workflow means one less vendor to coordinate and one less task to complete before event day.



Simplify Event Planning: Offer insurance alongside registrations, vendors, and venue management instead of sending organizers to a separate insurance provider.



Support the Entire Event Lifecycle: From ticket refund protection to liability, cancellation, exhibitors, and vendors, one integration supports protection across every stage of planning.



We Manage the Insurance: From licensing and compliance to claims administration and customer support, we handle the insurance operations so your team doesn’t have to.

protection for events

One integration supports protection across the event lifecycle.

Expand what your platform can offer without managing separate insurance relationships or disconnected purchasing experiences. Vertical Insure brings multiple event-focused products into one embedded solution.

Event Liability Insurance

Protects event hosts, planners, and venues from the financial risks associated with property damage, accidents, or injuries that may occur during the event.

Event Registration Protection

Protects event revenue while offering reimbursements for attendees who can no longer attend events for covered reasons.

Event Cancellation Insurance

Provides financial protection for venues and event rental companies in case of event cancellation.

Exhibitor & Vendor Liability Insurance

Provides liability protection for exhibitors and vendors participating in events, helping meet venue insurance requirements.

Ticket Refund Protection

Reimburses the cost of tickets in the case of event cancellation, protecting event revenue.

Room Block Protection

Revenue protection for lost room markups and rebates for event organizers and hotels in case of event cancellations.

partner results

A more complete experience for organizers, vendors, and attendees.

%

conversion rate for Event Host Liability

%

conversion rate for Exhibitor & Vendor Liability

%

conversion rate for Event Host Cancellation

hear what our partners are saying

“This coverage doesn’t stop the damage, nothing does, but it takes the financial sting out of it, and that makes the whole event meaningfully less stressful for the rental company and their client.”

Andrew Garcia

Goodshuffle

“Our goal has always been to remove the headaches from event planning. Insurance has historically been a major pain point for event professionals. Partnering with Vertical Insure turned it into a simple, built-in step in our platform that gives planners, venues, and clients peace of mind without
the usual hassle.”

Daniel Wright

Releventful

“We spent six months searching for the right ticketing insurance partner and Vertical Insure was by far the best overall option in the market. Their customer service, offering, pricing, and desire for a long-term partnership left them unmatched. They have been incredibly responsive and provided top level support since launch.”

Cole Sears

Opendate

Featured Case Study

How Goodshuffle made protection a part of the rental workflow.

Goodshuffle integrated event protection directly into the experience event professionals already use to manage rentals and client bookings. Customers can access coverage without leaving the platform, while Goodshuffle avoids taking on the insurance operations behind it.

Read the Full Story

50%

increase in event host liability coverage conversion rate since launch

12%

decrease in ineligible quotes since activation

Why event platforms choose us

The embedded protection partner for event management software.

One Integration, Many Products

Add a broader range of insurance options without building separate integrations or managing multiple insurance providers.

Built for Event Workflows

Our products are designed around the way organizers, vendors, exhibitors, and attendees already interact with event platforms.

Full-Service Insurance Operations

We manage licensing, compliance, policy administration, claims, and customer support so your team does not have to become an insurance operation.

resources

Insights for event platforms.

Goodshuffle Optimizes Liability Coverage for Event Rental Companies

Event Host Liability Insurance conversion rates are upIneligible quotes are downIncreased max...

Releventful Partners with Vertical Insure for Built-In Event Liability Insurance

Event professionals have enough to juggle, but insurance doesn’t have to be one of them. That’s...

Vertical Insure and Goodshuffle Partner to Offer First-of-Its-Kind Event Insurance Coverage

MINNEAPOLIS, MN, UNITED STATES, June 4, 2025 -- Vertical Insure, a leader in embedded insurance...

Ready to support more of the event experience?

Make insurance part of the way events are planned.

Give organizers, vendors, exhibitors, and attendees access to relevant protection without sending them outside your platform. We provide the embedded technology and manage the insurance operations behind it.

Let's Talk