Event Host Liability Insurance conversion rates are up
%
since activation
Ineligible quotes are down
%
since activation
Increased max coverage limit to
for rented items
Goodshuffle CEO & co-founder Andrew Garcia spent years running a DJ rental company before building the software he wished he’d had: Goodshuffle Pro. Together, he and co-founder Erik Dreyer combined their full-stack development and UX expertise to create a tool where owners can manage inventory, payments, CRM, and team operations without juggling a dozen different systems.
Their mission is to bring joy to the business of events. For Goodshuffle, that means constantly looking for ways to reduce stress for rental companies and their customers — and closing the vulnerabilities that leave them exposed. That pursuit is what led them to Vertical Insure.
The Challenge: Liability Insurance with Insufficient Coverage
Goodshuffle discovered that traditional event host liability insurance, which most venues require, still left rental companies vulnerable. Many rental companies assumed that because the event host had insurance, the rented goods at the event were covered as well. However, event host liability policies are designed to protect the venue and the host, not the rental company’s equipment.
General liability insurance also falls short, as coverage often doesn’t extend to inventory once it leaves the warehouse, creating additional risk while items are in transit or on-site at an event. Charging a damage waiver doesn’t cover the full cost of damaged property, and there was still a gap when it came to negligence and theft. If expensive equipment was damaged, lost, or stolen at the event, rental companies were often left unprotected.
The final push that prompted Goodshuffle to connect with Vertical Insure? Garcia was planning his own wedding and went to purchase event host liability insurance. The user experience was poorly designed and didn’t feel entirely secure, but he had no other options. This experience showed Garcia that Goodshuffle needed a better solution for its event rental customers and their clients.
The Solution: Embedded Coverage that Actually Protects Goodshuffle Customers
Goodshuffle reached out to Vertical Insure to embed simplified, more complete coverage for event rental companies to offer to their clients. Vertical Insure helped them provide better coverage with:
- Embedded Event Host Liability Insurance
- Embedded Event Host Liability – Rental Coverage (“Inland Marine” coverage that protects movable or transportable property that an event rental business owns or rents out)
By working with their team, Vertical Insure optimized Goodshuffle Pro’s embedded offers by expanding coverage to new areas and helping to reduce friction in the underwriting process.
The Result: Better-Fitting Insurance Coverage
Vertical Insure’s optimization efforts successfully increased Goodshuffle’s policy purchase conversions by 50%. Additionally, tailoring the platform’s offerings has brought the ineligibility rate for customer quote requests down by 12%. The partnership between Goodshuffle and Vertical Insure has helped to:- Increase maximum coverage limit for rented items from $10,000 in replacement costs to $15,000
- Expand the number of rental categories that can be underwritten from 6 to 13
- Waive carrier questions that disqualified wedding-related events due to live music
Benefits for rental companies:
- Coverage doesn’t cost the vendor anything
- Protection in areas they were previously left vulnerable
- Peace of mind even when property is damaged or stolen
Benefits for Goodshuffle:
- Optimized user experience and checkout workflow
- The ability to cover as many customers as possible
- Insurance that actually covers rental companies and their customers
Goodshuffle wanted an insurance product that would provide value to their direct customers, and that’s exactly what they’ve seen. Some Goodshuffle customers have even commented that they would like Event Host Liability Insurance and Rental Coverage to be required, stating that it would help them stand out from their competitors.
Embedded offers tailored to platform users’ needs means fewer gaps that leave them vulnerable.