In reality, there’s a third option for individuals and families in this case, and it better supports members, the organizations they’re a part of, and the software platforms these organizations use.
Why Platforms and Organizations Rely on Cancellation Policies
From these software platforms’ perspective, cancellation has historically made sense. It’s a simple transaction that makes things easier for the clubs and organizations using their tools. Cancellation language is clear for everyone involved, and it’s an easy workflow to build.
But while cancellation is sometimes the best option, it isn’t always. Members of clubs, organizations, and youth programs are invested in those communities, and cancelling can be a difficult decision to make.
For youth programs in particular, including activities like gymnastics, dance, and martial arts, cancelling partway through a year or season can mean losing priority registration and missing out on the classes or teams they most want to be a part of. What should only be a temporary pause becomes months of missed learning and skill development.
Many platforms that host these orgs do have “hold” capabilities, but these holds refer to administrative pauses, not billing ones. They may provide a partial financial break for the member, but not a complete one. Additionally, these payment breaks cause organizations to miss out on revenue.
What’s missing in many of these platforms is the ability to pause membership participation and membership dues for short-term situations, protecting members and organizations financially.
The Hidden Third Option: A Protected Pause
Membership Protection is designed to provide short-term financial relief for members who experience a covered disruption that temporarily prevents them from participating or paying dues. Covered events include loss of employment, short-term injury or illness, work related travel, and other temporary disruptions.
Membership Protection provides a structured process that is regulated by the policy itself, not the organization. Coverage protects all parties from arbitrary decision making and keeps staff and board members from having to make on-the-spot judgment calls.
The difference between Membership Protection and membership holds is financial protection. The member’s status and place within the organization is secure while their dues are taken care of. No one loses out financially.
The Value of Membership Protection for Software Platforms
Organization management software platforms exist to provide all-in-one solutions for clubs, youth programs, studios, non-profit orgs, and continuing education institutions. Embedding Membership Protection into the platform workflow creates better member care tools for orgs. Benefits for platforms include:
Streamlined system for hardship requests that requires less administrative lift
Higher customer renewal rate as you help orgs retain members
New source of incremental revenue
Differentiating feature that sets your platform apart from competitors
The Value of Membership Protection for Clubs, Youth Programs, and Organizations
Country clubs, continuing-ed programs, private golf clubs, and youth programs are centered around community. Member care is crucial for creating a welcoming, supportive environment that people are proud to be part of. With Membership Protection, orgs experience:
Better customer retention and decreased cancellations (additionally, administrative holds don’t result in a 100% return rate)
Clear brand signaling, showing support for members through challenging circumstances
Consistent protocol for unexpected life disruptions for members
Protected membership dues with clear financial documentation
The Value of Membership Protection for Members
Members are the essence of these communities. When Membership Protection is offered through their clubs and programs, individuals and families experience:
Members receive a protected break from regular payments
There’s no gap in their status, they don’t lose their spot in class; their info, progress, and preferences are saved
Members aren’t forced to make big decisions during already stressful situations
Members can enroll themselves or their family members with confidence knowing they’ll be cared for in the event of job loss, injury, illness, or long-term work travel
Cancellation doesn’t provide lasting value for members, organizations, or platforms. Protected pauses benefit all parties, creating a welcoming, understanding community for members while protecting finances and conversions for orgs and platforms.
Looking to offer your customers more value?
Learn more about Membership Protection.